The Mirror Killed Our Close Rate

Stop blaming timing, ad costs, or the market. When the message got sharper around saved time, money, and risk, close rates jumped 34%.

Nobody talks about the leadership lesson hidden inside today’s biggest Major Development Announced. Markets move fast. Most founders blame timing, competitors, pricing, ad costs. Real talk, the blocker is usually the person in the mirror. Here’s what changed everything. I stopped asking, What should the market pay? I asked, What problem am I solving that saves money, time, or risk right now? That shift changed our pricing in 30 days and improved close rates by 34 percent. Here’s the mistake most people make. They react to news. Leaders reposition. The market is not confused. Your message is. Fix that first.